Branch Basics vs Truly Free
I tried, tested, compared—and I finally broke it all down for you:
Which one gives you more laundry loads, better ingredient ratings, and real value for your money?
Branch Basics (BB) vs Truly Free (TF).
Laundry Edition.
I’m comparing this current Bundle Deal from Truly Free to Branch Basics Premium Starter Kit—
Scroll to the bottom of the page for this Truly Free bundle deal. See below for what it includes. While most love the scented (it contains essential oils) you can also get unscented.
This $39 bundle deal is valid for the month of May - will update when I found out the expiration date!
With code MUMWITHABUN you get 15% off deal for the Branch Basics Starter Kit - only available to new customers.
Let’s walk through TF Bundle vs BB Premium Starter Kit Offerings
Price per laundry load
Price per laundry load if you make 2 cleaner bottles with BB concentrate
Which works better for hard vs soft water
EWG ratings
And the two best bundle deals right now
Price per laundry load
Truly Free
~$0.39 per load of laundry - Laundry Detergent
Plus 50 loads of OxyBoost (all natural alt. to bleach), and enzyme stain remover, stain stick, laundry machine cleaner, dryer angel refill & cover (with my link).
Branch Basics
~$1.08 per load of laundry - Laundry Detergent with Premium (plastic bottle) starter kit discount - if you don’t use the concentrate for the spray bottles it comes with.
Plus 32 loads of OxyBoost
OR
~$1.19 per laundry load if you make 2 bottles of surface cleaners
Clean Laundry Cost Breakdown
Truly Free Laundry Starter Bundle with 100 Free Loads
Total Cost: $39 (normally $129.65, discounted with my link)
🚚 Shipping: Free (even to Hawai’i)
📦 What’s Included:
100 Loads of Laundry Wash
Oxyboost Alternative Bleach
Enzyme Stain Remover
Stain Stick
Laundry Machine Cleaner
Dryer Angel Cover + Refills
Refillable Laundry Jug
Cost Per Load Calculation:
You're getting 100 loads of laundry detergent for $39. All other products (stain remover, Oxyboost, etc.) are bonuses for this calculation.
Cost per Load (detergent only):
$39 ÷ 100 = $0.39 per load
Branch Basics Starter Kit Product Details
Concentrate Volume: 33.8 fl oz
Price: $69 (with code MUMWITHABUN for first time customers) + $15 for shipping if you’re in Hawai’i like us!
Dilution Ratio for Laundry: 1 part concentrate to 2 parts water
Typical Load Usage: 1 tablespoon for a regular-sized, lightly soiled load
Cost Per Load Calculation
Total Loads from 33.8 oz Concentrate: Approximately 64 loads
Cost Per Load: $69 ÷ 64 = $1.08 per load
Note that the starter kit comes with empty 24oz cleaning spray bottles.
Some Target locations now sell the BB spray bottles should you want to try them out before committing to a kit.
$9.99 for 8oz concentrate at Target
$4.99 for 16oz cleaning spray at Target
Which works better for hard vs soft water
If you reside have hard water, Truly Free may provide better outcomes thanks to its specialized water-softening ingredients. How is this possible? Quadrasalt technology. This means Truly Free added ingredients like sodium citrate and tetrasodium salt. These ingredients act as water softeners to increase how well the detergent works in hard water.
For those with soft water, both Truly Free & Branch Basics laundry detergents work well.
EWG ratings
Branch Basics Concentrate earned an A - see details
Truly Free Laundry Wash earned a B - see details
And the two best bundle deals right now
If you’re trying to clean up your home without overpaying…
Here are my links to year-round discounts for both brands—
Truly Free Bundle — $39 (valued at $129.65)
Branch Basics 15% off with code MUMWITHABUN (applies to new customers only)
can be used for the following products:
Laundry Detergent
Ultimate Starter Kit (Plastic + Glass)
Premium Starter Kit (Plastic + Glass)
Cleaning Essentials Kit (Plastic + Glass)
Laundry Kit (Plastic + Glass)
Gel Hand Soap (Bottle ONLY)
