Branch Basics vs Truly Free: Best Non-Toxic Laundry for Hormone Health (2025)
Last updated: September 2025 – Bundle pricing and offers are current as of this date.
I tried, tested, compared—and I finally broke it all down for you:
Which one gives you more laundry loads, better ingredient ratings, and real value for your money?
Branch Basics (BB) vs Truly Free (TF).
Laundry Edition.
Comparing the current Bundle Deal from Truly Free (available until 10/15/25) to Branch Basics Premium Starter Kit—
See below for what the current Truly Free bundle deal includes. While most love the scented (it contains essential oils) you can also get unscented.
This $39 bundle deal is valid for the month of September-October 15, 2025 - will update when I find out about the next discounted deal!
With code MUMWITHABUN you get 15% off deal for the Branch Basics Starter Kit - only available to new customers.
Let’s walk through TF Bundle vs BB Premium Starter Kit Offerings
Cost per laundry load breakdown
Cost per laundry load if you make 2 cleaner bottles with BB concentrate
Which works better for hard vs soft water
EWG ratings
And the two best bundle deals right now
Cost Per Laundry Load Breakdown
Truly Free
<$0.16 per load - Laundry Detergent
Plus Laundry Machine Cleaner it actually works very well - I used it to clean my machine for the first time and I was pretty impressed (only available via link).
Branch Basics
~$1.08 per load of laundry - Laundry Detergent with Premium (plastic bottle) starter kit discount - if you don’t use the concentrate for the spray bottles it comes with.
Plus 32 loads of OxyBoost
OR
~$1.19 per laundry load if you make 2 bottles of surface cleaners
Laundry Cost Breakdown
Truly Free Laundry Starter Bundle with 150 Free Loads
Total Cost: $39 (normally $124.65, discounted with my link)
🚚 Shipping: Free (even to Hawai’i)
📦 What’s Included:
150 Loads of Laundry Wash
Laundry Machine Cleaner
Refillable Laundry Jug
Cost Per Load Calculation:
You're getting 250 loads of laundry detergent for $39. The Laundry Machine Cleaner is a bonus for this calculation.
Cost per Load (detergent only):
$39 ÷ 250 = $0.16 per load
Branch Basics Starter Kit Product Details
Concentrate Volume: 33.8 fl oz
Price: $69 (with code MUMWITHABUN for first time customers) + $15 for shipping if you’re in Hawai’i like us!
Dilution Ratio for Laundry: 1 part concentrate to 2 parts water
Typical Load Usage: 1 tablespoon for a regular-sized, lightly soiled load
Cost Per Load Calculation
Total Loads from 33.8 oz Concentrate: Approximately 64 loads
Cost Per Load: $69 ÷ 64 = $1.08 per load
Note that the starter kit comes with empty 24oz cleaning spray bottles.
Some Target locations & Amazon now sell the BB spray bottles should you want to try them out before committing to a kit.
$9.99 for 8oz concentrate at Target
$4.99 for 16oz cleaning spray at Target
Hard Water Performance
If you reside have hard water, Truly Free may provide better outcomes thanks to its specialized water-softening ingredients. How is this possible? Quadrasalt technology. This means Truly Free added ingredients like sodium citrate and tetrasodium salt. These ingredients act as water softeners to increase how well the detergent works in hard water.
For those with soft water, both Truly Free & Branch Basics laundry detergents work well.
Ingredient Comparison
Branch Basics Concentrate earned an A - see details
Truly Free Laundry Wash earned a B - see details
And the two best bundle deals right now
If you’re trying to clean up your home without overpaying…
Here are my links to year-round discounts for both brands—
Truly Free Bundle — $39 (valued at $124.65) or if you just want to try it out without comitting to hundreds of loads of laundry, Truly Free gave me a special $5 for 50 loads deal for you!
An Offer You Can’t Get Elsewhere
Truly Free gave me a special $5 for 50 loads deal for those of you who aren’t ready to commit to hundreds of loads yet (:
Note: This option will auto-subscribe you, but once you order, you can change the next order date - push it as far back as you need to give yourself time to decide whether this Laundry Wash works for you. This way, you can lock in the pricing if it does work for you!
Branch Basics 15% off with code MUMWITHABUN (applies to new customers only)
can be used for the following products:
Laundry Detergent
Ultimate Starter Kit (Plastic + Glass)
Premium Starter Kit (Plastic + Glass)
Cleaning Essentials Kit (Plastic + Glass)
Laundry Kit (Plastic + Glass)
Gel Hand Soap (Bottle ONLY)
